Publishing system for your cross-media communications

Cross-media publishing system for communication groups

Can we still do without
a cross-media publishing system?

The media world is constantly evolving. With the advent of digital technology, the need to publish content across multiple channels – print, web, mobile – has become obvious. This is where the concept of the “cross-media publishing system” comes in. If this term seems unclear to you, don’t worry: we are here to clarify it for you. The techniques of journalism and publishing are finally within reach of all communicators!

→ Key principles

Our convictions

CMS: at the heart of content production

In a cross-media world, a good CMS must facilitate the creation, editing, and adaptation of content for different formats.
But more than that, a CMS guarantees your editorial lines and corresponds to specific themes.

DAM: managing multimedia assets and all your productions

With a digital asset management (DAM) system, you can catalog, search, and manage photos, videos, and graphics, ensuring a seamless multimedia experience for your audience.

Design & conception: the art and science

The use of professional tools for layout and design ensures that your content shines, regardless of the medium. In a cross-media world, consistency is essential: your content must have the same high-quality appearance, whether viewed on paper or on a smartphone.

Project management: the key to coordination

Imagine juggling several balls in the air. That’s what editorial teams do every day. An effective project management system is the secret to ensuring that nothing slips through the cracks.

The art of analysis

In the modern world of journalism, data speaks. By measuring the performance of your content, you can constantly refine and improve, always staying one step ahead of your competitors.

CRM: the pulse of your audience

Knowing your audience is the key to any editorial success. An effective CRM allows you to understand your readers’ preferences, tailor your content accordingly, and build a lasting relationship with them.

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