Cross-media editorial system for communication groups
Can you still do without a cross-media editorial system?
The media world is constantly evolving. With the advent of digital technology, the need to publish content across multiple channels – print, web, mobile – has become obvious. This is where the concept of “cross-media editorial system” comes into play. If this term seems vague to you, don’t worry: we’re here to enlighten you. The techniques of journalism and publishing are now within reach of all communicators!
CMS: at the heart of content production
A content management system (CMS) is not just a tool for publishing posts and articles. It is the engine that allows editorial teams to ensure that content is both relevant and adapted to each channel. In a cross-media world, a good CMS should facilitate the creation, editing, and adaptation of content for different formats. But more than that, a CMS ensures the consistency of your editorial guidelines and corresponds to specific themes.
DAM: managing multimedia assets and all your productions
Photos, videos, and graphics are key elements of modern storytelling. With a digital asset management system (DAM), you can catalog, search, and manage these essential elements, ensuring a seamless multimedia experience for your readers.
This system must allow for the secure and compliant management of copyrights and must also handle freelance contributions depending on each type of contract.
Design & concept: art and science
The use of professional tools for layout and design ensures that your content shines, regardless of the platform. In a cross-media universe, consistency is essential: your content must have the same high-quality appearance whether viewed on paper or a smartphone.
Project management: the key to coordination
Imagine juggling multiple balls in the air. That’s what editorial teams do every day. An effective project management system is the secret to ensuring that nothing falls through the cracks.
The art of analysis
In the modern world of journalism, data speaks. By measuring the performance of your content, you can constantly refine and improve, always staying one step ahead of your competitors.
CRM: the pulse of your audience
Knowing your audience is the key to editorial success. An effective CRM allows you to understand your readers’ preferences, adapt your content accordingly, and engage in a lasting relationship with them.